7 Powerful Steps to Build a Winning Customer Value Proposition
Learn 7 powerful steps to build a winning Customer Value Proposition (CVP). Use the CVP Canvas tool to design strategies that attract and retain customers.
Marketing Strategy
Leadership & Management
7 Powerful Lessons from a Performance Improvement Plan (PIP)
Learn 7 powerful lessons from using a Performance Improvement Plan (PIP). Discover when to apply it, how to design it, and tips for managers in 2025.
Marketing Strategy
7 Powerful Steps to Create a SWOT Analysis
Learn how to do a SWOT analysis in 7 simple steps. Discover practical tips, real examples, and a free tool to apply SWOT in marketing and leadership.
Leadership & Management
8 Powerful Lessons from Situational Leadership in 2025
Discover 8 powerful situational leadership lessons for 2025. Learn how to adapt your style with the Skill Will Matrix to boost team performance.
Pharma Marketing Insights
7 Proven Pharma Sales Forecasting Methods Every Marketer Should Know
Pharma sales forecasting is the process of predicting drug sales based on patient demand, market growth, prescribing behavior, and external market forces.
Marketing Fundamentals
10 Essential Digital Marketing Fundamentals Every Marketer Must Master in 2025
What Are Digital Marketing Fundamentals? Digital marketing fundamentals are the core principles that guide how businesses connect with customers online
Pharma Marketing Insights
7 Powerful Pharma Marketing Strategies That Actually Work in 2025
Why Pharma Marketing Strategies Need a Rethink Most people assume that pharmaceutical marketing is a straightforward playbook—list the benefits, target
Marketing Strategy, Pharmaceuticals
Pharmaceutical Marketing Plan: 7 Essentials with SOSTAC®
Discover the 7 essentials of a pharmaceutical marketing plan with the SOSTAC® model. Learn to set objectives, build strategy, and achieve measurable results.
Skills
8 Powerful Techniques to Master Assertive Communication in Pharma and Beyond
Learn 8 powerful techniques to master assertive communication in pharma and beyond. Build trust, reduce misunderstandings, and strengthen collaboration with proven strategies.
Pharmaceuticals
7 Proven Strategies for Effective Pharmacist Engagement in Pharmaceutical Marketing
Discover 7 proven strategies for pharmacist engagement in pharmaceutical marketing. Learn how to build trust, deliver clinical value, and support pharmacy workflows while staying compliant.