Learn 7 powerful lessons from using a Performance Improvement Plan (PIP). Discover when to apply it, how to design it, and tips for managers in 2025.
Learn how to do a SWOT analysis in 7 simple steps. Discover practical tips, real examples, and a free tool to apply SWOT in marketing and leadership.
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Pharma sales forecasting is the process of predicting drug sales based on patient demand, market growth, prescribing behavior, and external market forces.
What Are Digital Marketing Fundamentals? Digital marketing fundamentals are the core principles that guide how businesses connect with customers online through SEO, content, social media, and data-driven strategies. These fundamentals are the building blocks of every successful campaign. They explain why one brand shows up at the top of Google while another disappears on page
Why Pharma Marketing Strategies Need a Rethink Most people assume that pharmaceutical marketing is a straightforward playbook—list the benefits, target doctors, and wait for prescriptions to rise. In practice, nothing could be further from the truth. The reality is far more complex, and in 2025, the challenge is not just about being visible but about
Discover the 7 essentials of a pharmaceutical marketing plan with the SOSTAC® model. Learn to set objectives, build strategy, and achieve measurable results.
Learn 8 powerful techniques to master assertive communication in pharma and beyond. Build trust, reduce misunderstandings, and strengthen collaboration with proven strategies.
Discover 7 proven strategies for pharmacist engagement in pharmaceutical marketing. Learn how to build trust, deliver clinical value, and support pharmacy workflows while staying compliant.
Discover how the marketing mix (4Ps) shapes successful strategies. Learn from real examples of product, price, place, and promotion, plus lessons from pharmaceutical marketing to avoid failed product decisions.
Explore 10 psychological triggers in marketing that influence consumer decisions and learn how to apply them to boost engagement and sales.
Uncover 10 powerful lessons from failed product launches and learn how to avoid common mistakes to build stronger strategies for future success.