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Pharma sales forecasting is the process of predicting drug sales based on patient demand, market growth, prescribing behavior, and external market forces.
What Are Digital Marketing Fundamentals? Digital marketing fundamentals are the core principles that guide how businesses connect with customers online through SEO, content, social media, and data-driven strategies. These fundamentals are the building blocks of every successful campaign. They explain why one brand shows up at the top of Google while another disappears on page
Why Pharma Marketing Strategies Need a Rethink Most people assume that pharmaceutical marketing is a straightforward playbook—list the benefits, target doctors, and wait for prescriptions to rise. In practice, nothing could be further from the truth. The reality is far more complex, and in 2025, the challenge is not just about being visible but about