Marketing Insights for Pharma Leaders
Made to Stick summary by Chip and Dan Heath explores why some ideas thrive while others fade — and how pharmaceutical marketers can craft clear, memorable messages that influence both customers and teams.
This summary of The Hard Thing About Hard Things by Ben Horowitz reveals practical lessons on leadership, resilience, and decision-making — reinterpreted for pharmaceutical field and marketing managers.
Zero to One summary by Peter Thiel reveals seven powerful lessons on innovation, monopoly thinking, and startup strategy — showing how to build what others can’t imagine.
Discover 9 proven time management techniques that boost focus, reduce stress, and improve results in 2025. Learn how to apply Eat That Frog, Pomodoro, Eisenhower Matrix, and more.
Explore 9 essential business analysis techniques that help you make better decisions in 2025. Learn models like McKinsey 7-S, SWOT, PESTLE, and how to apply them in pharma and marketing.
Explore how digital transformation is reshaping pharma marketing in 2025. Learn 7 strategies helping global brands connect with physicians and patients effectively.
This business guide explains how pharmaceutical first-line managers can conduct structured, motivating coaching sessions—both in-field and one-to-one—to build skills, align performance, and strengthen team confidence.
This Business Guide explains how pharmaceutical field managers can run effective weekly meetings that align sales, CRM performance, and team motivation — turning data into direction and discipline into progress.
This summary of The 22 Immutable Laws of Marketing by Al Ries and Jack Trout explains timeless principles that shape brand success and failure — and how they apply to today’s market realities.