Pharma budget allocation decides which products grow and which die. Learn 7 critical rules leaders must follow to allocate marketing budgets strategically.
Face-to-face visits are still vital in pharma promotion. Learn how product managers can redesign pharma call openings that feel scientific, valuable, and trusted by doctors. This guide explains what no longer works, what modern HCPs expect, and how to build a practical framework for communication excellence.
Discover how pharmaceutical social media marketing really works. This guide explains how pharma companies plan safe, effective digital strategies, engage doctors and patients, manage compliance, and build trust across regulated online platforms.
Discover eight proven pricing strategies for pharmaceutical leaders. Learn how to align pricing models with market realities, patient access, and business growth through a practical decision framework.
Pharma sales forecasting is the process of predicting drug sales based on patient demand, market growth, prescribing behavior, and external market forces.
Why Pharma Marketing Strategies Need a Rethink Most people assume that pharmaceutical marketing is a straightforward playbook—list the benefits, target doctors, and wait for prescriptions to rise. In practice, nothing could be further from the truth. The reality is far more complex, and in 2025, the challenge is not just about being visible but about
Learn how AI in pharma marketing is transforming brand strategy in 2025. Explore five data-driven approaches to improve targeting, personalization, and engagement.