How to Use This Canvas
1. Start with Customer Profile: Add jobs, pains, and gains.
2. Design Your Value Map: List products/services, pain relievers, and gain creators.
3. Find the Fit: Match your value to top customer needs.
4. Iterate: Test with customers and refine.
Value Proposition Canvas
Design products and services that customers actually want
Value Map
Products & Services
List all the products and services your value proposition is built around.
Pain Relievers
How do you alleviate customer pains?
Gain Creators
How do you create customer gains?
FIT
→
Customer Profile
Customer Jobs
Functional, emotional and social jobs customers try to get done.
Pains
Negative experiences, emotions and risks.
Gains
Benefits customers expect, desire or would be surprised by.