Marketing Insights for Pharma Leaders
Poor leadership does not only hurt feelings. It destroys productivity, culture, reputation, and growth. This practical guide explains the real cost of bad leadership and what business leaders can do before damage becomes permanent.
Discover eight proven pricing strategies for pharmaceutical leaders. Learn how to align pricing models with market realities, patient access, and business growth through a practical decision framework.
Zero to One summary by Peter Thiel reveals seven powerful lessons on innovation, monopoly thinking, and startup strategy — showing how to build what others can’t imagine.
Learn 7 powerful steps to build a winning Customer Value Proposition (CVP). Use the CVP Canvas tool to design strategies that attract and retain customers.
Discover how the marketing mix (4Ps) shapes successful strategies. Learn from real examples of product, price, place, and promotion, plus lessons from pharmaceutical marketing to avoid failed product decisions.