7 Powerful Steps to Build a Winning Customer Value Proposition
Learn 7 powerful steps to build a winning Customer Value Proposition (CVP). Use the CVP Canvas tool to design strategies that attract and retain customers.
Marketing Strategy
Marketing Strategy
7 Powerful Lessons from the Marketing Mix 4Ps Every Modern Marketer Must Apply
Discover how the marketing mix (4Ps) shapes successful strategies. Learn from real examples of product, price, place, and promotion, plus lessons from pharmaceutical marketing to avoid failed product decisions.