The IBM reinvention case study shows how a struggling giant transformed from hardware to services & AI. Discover key lessons and pharma applications.
IBM Reinvention: 7 Great Lessons from a Corporate Transformation
LEGO Turnaround: How Brand Rebuilt and Thrived in 2 Years
Explore the LEGO turnaround case study. Learn how the brand came back from near bankruptcy to global success, and the lessons pharma marketers can apply.
Dove Real Beauty: 7 Lessons from a Powerful Marketing Campaign
Explore how Dove Real Beauty campaign redefined beauty standards. Learn 7 lessons in authenticity and applications for pharmaceutical marketing.
Nike Just Do It: 7 Lessons from a Legendary Campaign
Discover how Nike Just Do It campaign became legendary. Learn 7 marketing lessons and see how pharma marketers can apply them to inspire engagement.
Apple Think Different: 7 Great Lessons from an Iconic Campaign
Learn how Apple Think Different campaign reshaped branding. Discover 7 lessons for marketers and practical applications for the pharmaceutical industry.