Predictably Irrational summary by Dan Ariely explores the hidden forces that shape our decisions — and how understanding them helps pharmaceutical marketers and leaders design smarter strategies, build trust, and communicate with greater clarity.

Made to Stick summary by Chip and Dan Heath explores why some ideas thrive while others fade — and how pharmaceutical marketers can craft clear, memorable messages that influence both customers and teams.

Explore 10 psychological triggers in marketing that influence consumer decisions and learn how to apply them to boost engagement and sales.