This summary of The 22 Immutable Laws of Marketing by Al Ries and Jack Trout explains timeless principles that shape brand success and failure — and how they apply to today’s market realities.

This Differentiate or Die book summary explores Jack Trout’s timeless lessons on positioning, competitive strategy, and survival in crowded markets.

Master Porter Five Forces model. Learn how to analyze competition, market power, and profitability with real examples for marketers in 2025.

Learn the 4 growth strategies of the Ansoff Matrix: market penetration, product development, market development, and diversification, with real examples.

Discover how the AIETA model and diffusion of innovation theory work together. Learn 7 key lessons with real examples for marketers and business leaders.

Learn 7 powerful steps to build a winning Customer Value Proposition (CVP). Use the CVP Canvas tool to design strategies that attract and retain customers.