Marketing Insights for Pharma Leaders
Learn how to navigate tough coaching situations with clarity and confidence. This guide explains how to handle indifference, defensiveness, anger, excuses, and silence in coaching conversations, with real pharmaceutical field examples.
This guide explains how pharmaceutical leaders can establish a performance culture that blends accountability with motivation. From setting clear expectations to coaching with purpose, discover the principles that turn routine teams into high-performing field forces.
Summary of Measure What Matters by John Doerr explains the OKR system that transformed companies like Google — and shows how pharmaceutical leaders can use it to align teams, track performance, and sustain motivation.
Learn how to write SMART goals in 7 steps. Discover practical examples, templates, and tools to set goals that are specific, measurable, and achievable.